Social Reading — Smarter people than I with very interesting ideas

I’ve been talking with my friends at Shelf Unbound about bringing out my two, out-of-print novels, “Second Son,” and “The Outskirts” as ebook “reprints,” and my new novel, “The Final Appearance of America’s Favorite Girl Next Door,” as an original ebook, and so I was really interested in the idea of “social reading” as detailed in this post on Booksquare. Still not sure how this works, but I like it.